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Ministère de la Santé et des Services sociaux

Ministère de la Santé et des Services sociaux

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Grade 4 of primary school: Being a savvy consumer


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The following tools can be used by teachers to explore with children the use of stereotypical visual representations of men and women in marketing and consumer products. By using a fictitious budget to buy clothes, children will become aware of how these stereotypical representations influence the choices they make.

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Online since: April 12, 2018
Last modification: April 12, 2018

Author: MSSS

Publication no : 17-314-07WA

No. ISBN (PDF) : 978-2-550-79597-1

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